Concept Imagery

One powder.Every craving.

Real roasted hazelnuts, real cocoa, protein built in. Made for coffee, smoothies, oats, baking, or stirred into a spread.

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Target protein / serving

Ways to use it

Artificial hazelnut flavor

Core ingredients: hazelnut + cocoa

Hazelite chocolate-hazelnut cocoa powder with protein

Concept Imagery

Hazelite · Real Chocolate-Hazelnut Powder

Real Hazelnuts.Real Cocoa.Protein Built In.

Hazelite is a real chocolate-hazelnut powder: defatted roasted hazelnuts and real cocoa, never just artificial hazelnut flavor, with protein built in. Put it anywhere chocolate-hazelnut belongs.

Real roasted hazelnuts and real cocoa
Protein built in (targeting ~20g per serving)
No artificial hazelnut flavor
A short ingredient list you can actually read

Contains tree nuts (hazelnuts) and milk. Full label confirmed at launch.

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The treat you
don't have to
earn.

Concept Render

Why Hazelite

Made To BeLoved.

Real food that tastes like dessert, and fits right into your day.

~20g

Target protein / serving

Tastes Like The Treat, Not The Supplement

The rich, roasty chocolate-hazelnut taste you actually crave, not a flavor you put up with for the protein.

Goes Anywhere

One powder that fits the way you already eat, no new routine required.

Built To Feel Good About

Protein built in, ingredients you'd recognize, and nothing in the bag you wouldn't choose yourself.

Our Story

Where ItAll Begins.

Chocolate-hazelnut,
your way.

We started with one question: why does the chocolate-hazelnut treat everyone loves almost always come with a catch?

Spreads, candy, flavored powders. The chocolate-hazelnut options on every shelf are usually built on palm oil, heavy sugar, or artificial flavoring. A real, food-first version simply didn't exist.

The answer was the hazelnut itself. Start with real roasted hazelnuts and real cocoa, and the flavor is already there. No artificial flavoring needed, because the taste is the ingredient.

So we built Hazelite as one powder that goes wherever that flavor does. Real ingredients, protein included, and nothing added just to bulk it out.

The result is one real chocolate-hazelnut powder you can reach for almost anywhere: stirred into coffee, blended into a smoothie, or baked into something good. The flavor you love, finally without the catch.

Ways to use it

Made forEvery Moment.

Way 01

Blend

Stir it into your morning coffee, or blend it into milk, oat milk, or a smoothie for a rich, chocolate-hazelnut drink.

2 tbspTo taste

Way 02

Stir

Fold it into oats, overnight oats, or yogurt for a warm, nutty start to the day.

1-2 tbspTo taste

Way 03

Bake

Bake it into pancakes, protein brownies, energy balls, or smoothie bowls, with real roasted hazelnuts baked right through.

2-3 tbspPer recipe

Way 04

Spread

Whisk it with a splash of milk into a spoonable, spread-style treat for toast, fruit, or waffles. Same indulgence, made from the real thing.

1 tbspTo taste

Starts With The Nut

Nature's MostUnderrated Ingredient.

A Flavor People Love

Chocolate and hazelnut is one of the most loved pairings in food: warm, roasty, a little sweet. We built the whole powder around it.

Roasted, Not Faked

Roasting is where the flavor lives. Take the nut deep and golden and you get warmth and toast no added flavoring can copy.

Bold By Nature

Hazelnut flavor is generous. A little carries a whole cup, a bowl, or a batch, no heavy hand needed.

Built For Cocoa

Hazelnut and cocoa were made to go together. The nut brings a warmth and roundness that makes the chocolate taste even richer.

Aroma First

Half the pleasure is the smell: warm, toasty, unmistakably hazelnut. The flavor starts before the first taste.

Quietly Iconic

From fine chocolate to home baking, the hazelnut has always belonged in the good stuff. We just gave it an everyday form.

Pre-launch transparency

Hazelite is currently in development.

Final ingredients, nutrition facts, packaging, claims, and serving size may change before launch. Everything you see here reflects our current direction. We'll publish confirmed details before production, and waitlist members will hear first.

HAZELITE

Taste theDifference.

Real chocolate-hazelnut, the way it should taste. Be among the first to try it when Hazelite launches.